LAWW604-06 Advertising Law

This course concerns the regulation of advertising under U.S. federal and state laws. The course will discuss the interaction of the federal statutory false advertising regime as well as Federal Trade Commission regulations, state attorney general actions, and consumer class actions. This course utilizes principles of contracts, torts, intellectual property, consumer protection, professional responsibility, and constitutional law as it tackles issues including contests and sweepstakes, influencer marketing, and artificial intelligence in advertising metrics. (Credits may be applied toward Transactional Law Practice concentration.)