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Master of Science in Business Analytics

College of Business

New for Fall 2023

Today’s complex global business world relies on data as the key to organizational success through informed decision-making. Because data is one of the most valuable assets for company operations in nearly every industry, enterprises need next-generation decision-makers with advanced training in analytics tools and methods who understand how to harness the potential of data and turn it into valuable business insights. The MS in Business Analytics will prepare you to become that decision-maker who can utilize data to optimize and change the business landscape.

Why choose the Master of Science in Business Analytics?

As new technology broadens our access to user data and behavior, industries in all sectors—from retail and manufacturing to finance and accounting, and sports and entertainment to medicine and education—have all adopted analytics as a core business practice. Whether you work at a for-profit or non-profit organization or in government, the skills and ability to interpret and utilize analytics are in high demand.

The Master of Science in Business Analytics (MSBA) is designed to address the growing need for skilled professionals who can apply data analytics to solve business challenges. The curriculum focuses on the use of advanced quantitative and analytical tools that can be applied in the specific areas of human resources, management, marketing, strategic management, operations, financial services, and other areas. Students will be provided with the fundamental approaches, methods, and analytical toolkits of data analytics, decision sciences, applied operational research, and statistics needed to effectively leverage data to solve business challenges.

Graduates of this program can work in a variety of industries, including transportation, energy, finance, manufacturing, healthcare, public administration, and professional, technical, and scientific services.

What Will You Study?

Our MSBA curriculum is designed to help you develop expertise in the collection, analysis, interpretation, and visualization of big data in a business context and acquire managerial problem-solving skills using state-of-the-art data analytics tools. You will be provided with rigorous analytics training and creative problem-solving abilities that will help you navigate complex business problems and create solutions using data analytics.

Top 5 Reasons to Choose The MS in Business Analytics

  1. Enhance Your Skills and Stay Relevant with Current Best Practices–You’ll develop advanced skills in business analytics, collection, and interpretation through a curriculum that is designed to be responsive to the demands of the field right now, with current technology in mind.

  2. Boost Your Earning and Advancement Potential–Broaden your opportunities in the in-demand field of business analytics, including in managerial roles, through with a Master of Science in Business Analytics from Western New England University.

  3. Experienced Faculty are Committed to Student Success–You’ll learn from expert faculty with outstanding academic credentials and published research in the field of business analytics. Our professors are actively involved in improving participation in big data and business analytics and applying active learning techniques that enhance student learning.

  4. Opportunities for Professional and Industry Connections–You'll be in good company as a member of the College of Business community. You’ll collaborate and learn from other high-performing students from top organizations in the region—and across the country. This collaborative culture facilitates the building of strong ties with industry and alumni connected to important career opportunities.

  5. Earn Your Master’s from an AACSB International-accredited University –Western New England University is the only private institution in western Massachusetts accredited by AACSB International, and among fewer than 5% of business schools in the world. Member institutions confirm their commitment to quality and continuous improvement through a rigorous and comprehensive multiyear review.

Admissions Requirements

  • Successful completion of a baccalaureate degree from an accredited institution. A wide variety of academic backgrounds will be considered for admission. If your degree is in progress, you can still apply for admission. An undergraduate degree in business analytics or related field is not required, however, the MS in Business Analytics has three prerequisites:
    • At least two college-level mathematics courses, including statistics
    • Proficiency in Microsoft Excel
  • An undergraduate GPA of 3.0 (on a 4.0 scale) is typically required for admission. Candidates with an undergraduate GPA below a 3.0 will be considered on a case-by-case basis based on GMAT test scores or professional experience.
  • GMAT (or GRE) or request for a waiver of the GMAT. Reference the GMAT Waiver Form found on the Graduate Admissions web page (Graduate Admission Process).
Admissions Process


Our faculty has the background and experience to prepare you for a career in the new and exciting field of Analytics. Courses are taught from practitioner's view of the business world and prepare you for entry-level positions in the field. Faculty are trained with the use of SAS Analytics, SAP ERP, SAP BW, SAP Analytics, and IBM Analytics tools, which are taught in the courses. These tools are industry standard and the list is continuously updated.


How are Courses Offered?

Course Delivery: In-class
Total Credits: 36

MS in Business Analytics courses are held primarily in person during the day, with classes meeting 1-2 times per week. Graduate business analytics courses will typically be offered during the fall and spring semesters. The program is designed primarily for full-time candidates and can be completed two years.

Course Requirements

The MS in Business Analytics consists of 36 credits (12 graduate courses). The following is breakdown of the degree requirements and course sequence for full-time students:

Required Courses
Semester Course
Fall BAIM 601 Foundations of Business Analytics
BAIM 625 Fundamentals of Database Technologies
BAIM 645 Business Analytics with Python
Spring BAIM 615 Statistical Foundations of Business Analytics
BAIM 620 Decision Modeling for Analytics
BAIM 650 Pattern Discovery and Visual Analytics
Fall BAIM 635 Enterprise Analytics with SAP
BAIM 660 Predictive and Text Analytics
BAIM 665 Management Science for Prescriptive Analytics
Spring BAIM 640 Business Analytics with R
BAIM 670 AI and Machine Learning for Business Applications
BAIM 680 Business Analytics Capstone Project

AACSB International

The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

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