Education
PhD, University of Massachusetts Amherst
MS, The University of Texas Austin
BA, Rice University
Background
Download Vitae
Interests
- Sport Marketing
- Consumer Behavior in Sport
- Social media influencer/celebrity endorsement marketing
- Rivalry in Sport and eSport
- Consumers’ multiple points of attachment and identification
Courses Taught
- SPMN 250 Managing Sport Organizations
- SPMN 681 Sport Focus Profession Issues and Research Project
- SMGT 321 Sport Marketing
