Se Jin Kim

Se Jin Kim headshot
Sport Mgt
Assistant Professor of Sport Management
209 Churchill Hall
Phone: 413-796-2377

Education

Ph.D., University of Massachusetts Amherst
M.S., The University of Texas Austin
B.A., Rice University

Background

Download Vitae

Interests

Sport Marketing
Consumer Behavior in Sport
Social media influencer/celebrity endorsement marketing
Rivalry in Sport and eSport
Consumers’ multiple points of attachment and identification

Courses Taught

SPMN 250 Managing Sport Organizations
SPMN 681 Sport Focus Profession Issues and Research Project
SMGT 321 Sport Marketing