Se Jin Kim

Se Jin Kim headshot
Sport Management
Assistant Professor of Sport Management
209 Churchill Hall
Phone: 413-796-2377

Education

PhD, University of Massachusetts Amherst
MS, The University of Texas Austin
BA, Rice University

Background

Download Vitae

Interests

  • Sport Marketing
  • Consumer Behavior in Sport
  • Social media influencer/celebrity endorsement marketing
  • Rivalry in Sport and eSport
  • Consumers’ multiple points of attachment and identification

Courses Taught

  • SPMN 250 Managing Sport Organizations
  • SPMN 681 Sport Focus Profession Issues and Research Project
  • SMGT 321 Sport Marketing