Se Jin Kim


Ph.D., University of Massachusetts Amherst
M.S., The University of Texas Austin
B.A., Rice University


Download Vitae


Sport Marketing
Consumer Behavior in Sport
Social media influencer/celebrity endorsement marketing
Rivalry in Sport and eSport
Consumers’ multiple points of attachment and identification

Courses Taught

SPMN 250 Managing Sport Organizations
SPMN 681 Sport Focus Profession Issues and Research Project
SMGT 321 Sport Marketing