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College of Business

Business Analytics and Information Management

From Information to Innovation

Big Data is helping hospitals lower costs in the operating rooms by reducing waste, marketers to use text analytics to reach target customers with pinpoint accuracy, and predictive analytics to protect consumers from eFraud. Similar examples exist in every business, and in every industry. Western New England University’s Business Analytics and Information Management major will prepare you for some of the best-paid and most exciting jobs of the future that apply Big Data. This program was designed in collaboration with SAS, the leading provider of analytics software tools and students receive SAS certification attesting to proficiency with SAS Analytics. The University is accredited by AACSB International, the leading accrediting body for business programs worldwide.

Why Choose Business Analytics and Information Management?

Information Technology is critical to success of today’s organizations, which need professionals who understand both business functions and information technology, making such experts with these skills sought after. Western New England's Business Analytics and Information Management major is designed to meet best practices in the field of analytics. Discipline-specific courses include Database Management, Business Analytics Theory and Practice Multivariate Big Data Analysis, and Applied Data Mining.

$93K Median annual wages (U.S. Bureau of Labor Statistics)
98% Class of ’22 employed/attending graduate or professional school within 6 months of graduation

What to Expect

As data in our everyday lives increase, so does the demand for professionals skilled in Business Analytics and Information Management. The work of BAIM involves translating data into practical information that can inform high quality decision-making.

What Will You Study?

In this major, you’ll gain a solid foundation in core Business functions combined with understanding of theoretical foundations of Analytics and hands-on experience with analytics software tools. In almost all courses, you’ll have the opportunity to gain direct experience with industry standard Analytics software from vendors such as SAS, SAP, Microsoft, and IBM. To broaden your knowledge of IT and its integration with business functions, the program includes SAP certification, which is included in the core Business courses, and requires no additional coursework. In addition, you can earn a minor in Enterprise Resource Planning (ERP). The coursework for the ERP minor builds on the SAP certificate and all additional requirements can be completed within the elective courses available in the major. 

WNE puts real world tools in the hands of our students. How do tweets from political leaders or company executives affect the stock market? Thanks to a partnership with Inc., a rising fintech startup, WNE students can work with real-time and historical financial market datasets to help answer questions like these. Through this partnership, students have access to all of the stocks traded on the NYSE and NASDAQ exchanges. is a financial markets data platform which uses real-time APIs to connect users to data on stocks, crypto, forex, and other important financial markets.'s tools enable students to develop and test business analytics models to see how factors from social media to medical breakthroughs can influence markets. A partnership with Finnhub Stock API gives WNE students real-time access to democratized financial data, including institutional grade fundamental data, real-time market data, and alternative data. This provides access to the same tools used by Google, PwC, Tyson, and other industry leaders, including audio and transcripts from over 17,000 earnings calls of publicly traded companies.

Unique Learning Opportunities

Business Analytics and Information Management students

Internships and Field Work

Our students have gained marketable job skills through internships at major corporations in the region such as Aetna, Belcan Corporation, RTX, MassMutual, CIGNA Corporation, The Hartford, PwC, eRPortal Software Inc, Karl Storz, and Newell Rubbermaid, among others. In many instances, these internships result in full-time employment after graduation.


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The SAP Certification Advantage

SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used by companies such as SunPower for Talent Management, San Francisco 49ers to enhance fan experience, and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification, which expands career options. SAP courses are taught in the new Business Analytics Center in D'Amour Library.


Study Abroad

Study Abroad: View Business From a Global Perspective

Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

Study Abroad

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