The Western New England University chapter of Alpha Mu Alpha National Honor Society welcomed two students at the annual induction ceremony. Patrick R. Scanlon from Amesbury, MA, majoring in Marketing Communication/Advertising, and Zoe E. Vital from Ludlow, MA, a Marketing major, were inducted in a ceremony which took place on April 23, 2019 on campus.
Alpha Mu Alpha is the national marketing honorary society for qualified undergraduate, graduate, and doctoral marketing students and faculty. Under the auspices of the American Marketing Association (AMA), Alpha Mu Alpha acknowledges outstanding scholastic achievement on a highly competitive basis. Honor recipients must be senior undergraduate students with a minimum overall GPA of 3.25, members of the Western New England University Marketing Association, and members of the University’s Collegiate Chapter of the American Marketing Association.