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General Business

College of Business

Versatility is the key to the advantages of the General Business major. If you are seeking flexibility and the capability to pursue many options in business, the General Business major is an ideal choice. Businesses and other organizations are continually seeking broadly-educated graduates who are well versed in all aspects of business functions that they can train to their business culture. In this program, you will gain that foundation to take your business career in any direction you choose to go. You can enhance your studies with a minor from the College of Business or the College of Arts and Sciences in topics ranging from Entrepreneurship to Communication.

Why Choose General Business?

From aerospace to healthcare, multimedia companies to universities like Western New England, every organization runs on a business model. As a General Business major, you have the freedom to explore all facets of business and gain insight into how accounting, marketing, or shipping must work together to help organizations serve their customers and be successful. You’ll also have the opportunity to fast-track your education through the Five-year Bachelor/MBA or MS in Organizational Leadership program while saving time and tuition.

What Will You Study?

The General Business major provides a curriculum that will give you a well-rounded understanding of all aspects of business. General Business students have more options in class selection than students in the other majors in the College of Business. You will take classes that touch on the basic forms of business from accounting to marketing, and statistics to human resources, that will prepare you for entry-level positions but also give you a global understanding of all business functions as you progress into positions of leadership.

Career Opportunities

This strong business background can easily be applied to any business specialty, as well as graduate school or law school. Our graduates are prepared to work in management and administration, budget analysis, insurance, banking, and marketing in an unlimited scope of businesses. You'll find our alumni working at companies such as UTC; MGM Springfield; Barton Associates, Inc.; SS&C; Holyoke Gas and Electric; Labrie, Pouliot, LaRocque & Guiel; and many others.

Clubs & Organizations

Business students have interests in: Alpha Lambda Delta (First-year honor society), Alpha Kappa Psi (Professional business fraternity), and Management Association. Many of our students also participate in varsity and intramural sports, special interest groups, and student government.

Clubs and Organizations


A diverse group of professionals, our faculty members hold advanced degrees in many facets of business. These individuals bring a combination of business experience and academic training. All bring active regional, national, and international consulting experience to the classroom. All are involved in research, publish in national journals, and present their work at conferences. Their primary focus is on teaching excellence and mentoring you.

AACSB International

The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

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Unique Learning Opportunities

  • Internships and Field Work

    The General Business major provides you with an amazing range of internship opportunities to match your specific areas of interest. Many times these internship experiences become employment opportunities. You'll choose from openings in insurance, manufacturing, financial services, retail, healthcare, communications, and other sectors. Recent internship sponsors include the Springfield Mayor's Office of Consumer Information; Complete Payroll Solutions; A.W. Hastings; Brooks Brothers; Global Integrated Technologies Inc.; Hartford Food Systems; Meredith Corporation—Springfield; Rovithis Reality, LLC; SCORE; Springfield Chamber of Commerce; Tesla Systems, Inc.; and MassMutual Financial Group, among many others.

  • The SAP Certification Advantage

    SAP, the Enterprise software, is part of our core business education of how today's businesses are run. SAP is used by companies such as SunPower for talent management, the San Francisco 49ers to enhance fan experience, and Proctor & Gamble for real-time analytics. Students receive SAP certification, which expands career options.

  • Study Abroad: View Business From a Global Perspective

    Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

    Study Abroad