Marketing Communication Advertising Major
College of Business

Marketing Communication/Advertising

Harnessing the Power of Persuasion

Everywhere you look, marketers are searching for new and innovative ways to communicate with their target audiences. The dynamic media landscape is changing at an alarming rate, and new opportunities exist for marketers to connect with their consumers. Interactive advertisements, social media marketing tactics, and digital marketing messages apply new technologies that are able to quickly reach consumers worldwide like never before. Students majoring in Marketing Communication/Advertising will receive a strong foundation in integrated marketing communication strategy. In this major, you will also apply what you have learned by creating promotional campaigns for real business clients.

Why Choose Marketing Communication/Advertising?

Do you see yourself as a creative student who can accept the challenges associated with the fast-paced marketing communications industry? Are you interested in a career in advertising, direct marketing, internet/social media marketing, publicity or public relations, personal selling, or sales promotion? Do you enjoy working with people and are you a team leader? If you answered "yes" to the above questions, you are well-suited to be a Marketing Communication/Advertising major.

$152,320 median pay for advertising, marketing, promotions, public relations, and sales managers (U.S. Bureau of Labor Statistics 2022)
98% Class of ’22 employed/attending graduate or professional school within 6 months of graduation

What to Expect

Learning at WNE isn’t just about sitting in a classroom and listening to a lecture—it’s about jumping in, getting hands-on, and learning by doing. Find out how our students put their skills to the test in the real world!

“WNE encourages us to embrace change and discover new opportunities in our field of study. I recently completed a successful internship at a digital marketing agency. It went so well that they created an entirely new position just for me, based on the unique skills I learned at WNE. I’ll now be working at the agency full-time as a Content Strategy Specialist—before I even graduate!”–MaryKate Caron ’23

What Will You Study?

As a major in Marketing Communication/Advertising, you will graduate with a degree from an AACSB International accredited University. You will also be required to take an internship where you will gain valuable career experience in the field of marketing communication/advertising. Students take courses where they learn not only how to use their creative ideas to create promotional campaigns, but they gain experience interacting with real business clients and compete in national advertising competitions.

Unique Learning Opportunities

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Internships and Field Work

How much value do internships provide our marketing communication/advertising majors? Internships provide high-value to our graduates and simply put, they are required. Our students gain invaluable experience not only on experiential learning assignments in the classroom, they also gain experience in the boardroom. In recent years our students had internships at Country Music Television; LEGO Systems, Inc.; Babyganics; Newell Rubbermaid; Pratt & Whitney; Springfield Thunderbirds; WMAS Radio/Cumulus Broadcasting; Finalsite; Greater Springfield Habitat for Humanity; Market Mentors, LLC; Max's Tavern; The Creative Strategy Agency, Inc.; and Envision Marketing Group.


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The SAP Certification Advantage

SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used by companies such as SunPower for Talent Management, San Francisco 49ers to enhance fan experience, and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification, which expands career options.


Study abroad

Study Abroad: View Business from a Global Perspective

Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

Study Abroad

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