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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising.

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants.

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College of Business News

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Student designers of the Handilink concept standing around a prototype of the concept.

Student Innovators Deliver Standout Prototypes at WNE’s 11th Annual Showcase 

The 11th annual Product Innovations Showcase gave the next generation of student innovators from business and engineering a platform to create diverse projects addressing real-world needs — from mobility and accessibility to home goods, environmental solutions, sports innovations, and industrial tools. 

University News, Business, Engineering
Charles Mutigwe, associate professor of Business Analytics and Program Director at WNE FinTech, College of Business Dean Sharianne Walker and Saji Nair, co-founder and CEO of BCube Analytics

WNE and BCube Analytics Inc. Partner to Launch the NextGen Enterprise Academy for Executives and Professionals 

WNE FinTech has launched the NextGen Enterprise Academy, a new executive and professional education initiative designed to upskill the regional workforce through advanced technology training and certificates focused on emerging technologies such as artificial intelligence (AI), blockchain, FinTech, the Internet of Things (IoT), quantum computing, and augmented/virtual reality (AR/VR). 

University News, Business
Dean Sharianne Walker poses in front of spiral staircase in Churchill Hall.

WNE Celebrates First Endowed Chair with Investiture of Dean Sharianne Walker 

Western New England University marks historic milestone with the investiture of Dr. Sharianne Walker, Dean of the College of Business, as the Janet Johnson Bullard Endowed Chair in Finance—the University’s first endowed chair.

University News, Business, Faculty