Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Approx. 35 students with faculty and team members from Country Bank and MassMutual stand in front of WNE banner.

The Fintech +AI 413 Startup Launch Series Kicks Off 2025 with New Ideas and Support from Country Bank

WNE's FinTech+AI 413 Startup Launch Series welcomes Country Bank as a platinum sponsor, expanding support for aspiring finance and tech entrepreneurs in Western Massachusetts. 

University News, Business
Headshot of Malik Garvin in grad cap and gown next to IHIH and NHL logos.

Malik Garvin '16: From Harlem’s Rinks to Leading Hockey’s Future

Malik Garvin’s '16 journey from a young hockey enthusiast in Harlem to the executive director of Ice Hockey in Harlem is a testament to perseverance and passion. His story is one of overcoming obstacles, embracing opportunity, and giving back to the community that shaped him. 

University News, Business
Students around a table talking with a business alumn.

College of Business Hosts Future of Work Week

The College of Business is set to host Future of Work Week from February 24-28, 2025, a comprehensive initiative designed to equip students with the skills and insights needed to thrive in an evolving, technology-driven global business landscape.

University News, Business