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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Students around a table talking with a business alumn.

College of Business Hosts Future of Work Week

The College of Business is set to host Future of Work Week from February 24-28, 2025, a comprehensive initiative designed to equip students with the skills and insights needed to thrive in an evolving, technology-driven global business landscape.

University News, Business
Graphic of the CFA logo.

WNE Finance Students Advance to CFA Research Challenge Finals  

A WNE team of five accounting and finance students has been named as one of four finalists in this year's CFA Institute Research Challenge, an annual international competition that pits teams of university students against one another as they research and analyze a publicly traded company.

University News, Business
Outdoor headshot of WNE Professor Ethan Jiang

WNE Professor Ethan Jiang Shares Expertise on Car Insurance Trends in Massachusetts

College of Business Professor Ethan Jiang provides practical tips and insights on how Massachusetts drivers can make informed financial decisions about car insurance.

University News, Business, Faculty