Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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College of Business Dean Walker at the podium

College of Business Students Honored For Outstanding Achievements

Exceptional business students recognized for academic achievements at WNE's Senior Awards Ceremony.

University News, Business
Beta Gamma Sigma logo over photo of campus

Western New England University Inducts Business Students into Beta Gamma Sigma National Honor Society

Western New England University's College of Business celebrated the induction of 35 exceptional students into the esteemed Beta Gamma Sigma (BGS) honor society. The international society recognizes academic excellence and personal achievements in business studies.

University News, Business
Professor Elizabeth Elam at the podium

Western New England University Students Inducted into Alpha Mu Alpha National Honor Society

Alpha Mu Alpha National Honor Society welcomed MaryKate Caron and Irankunda Roza, honoring their exceptional marketing achievements at the University's induction ceremony.

University News, Business