Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising.

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants.

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College of Business News

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Helen Liu stands in front of a classroom of fintech students with a screen of her credentials behind her.

What Is Web3? WNE Students Get Answers from Global Fintech Leader Helen Liu 

Former Bybit Co-CEO discusses blockchain, cryptocurrency, AI, and the skills needed to succeed in the next generation of digital finance. 

University News, Business
Man on left talks to three students in black polos about their fintech project with screen behind them announcing the Fintech + AI413 Start Up Launch series.

WNE Among First Universities Worldwide to Join FINOS 

WNE now stands alongside some of the world's leading financial institutions, technology companies, and innovators working to advance the future of financial services through open-source technology.

University News, Business
Faculty and students stand in front of the Business Analytics Center around the Fintech+AI signage.

Summer Innovation Fellowship Teams Explore the Future of FinTech

From AI-powered investment intelligence to creating new pathways for credit access, student entrepreneurs in Western New England University's Summer Innovation Fellowship are tackling some of the financial industry's most pressing challenges.

University News, Business