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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising.

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants.

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Dave DiSabito standing at the top of a spiral staircase

College of Business Faculty Member Joins National Initiative on Generative AI in Higher-Education Assessment

David M. DiSabito Jr., MBA, Professional Educator of Business Analytics and Information Management and AI Liaison for the College of Business, has been selected as a Member of the Generative AI in Assessment Community of Practice, a national initiative convened through the 2026 Assessment Institute in Indianapolis.

University News, Business
Photo of tech leaders talking about AI with a screen in the background.

NextGen Enterprise Academy Partners with Mass Bankers Association to Deliver AI Training for Bank Leaders

“AI Bootcamp for Bank Leaders” is a two-day virtual program scheduled for April 7 and April 14, 2026, to provide senior banking professionals and emerging leaders with hands-on training in generative artificial intelligence (GenAI) and its practical applications in the financial services industry.

University News, Business
Professor Aydogdu stands outside in front of trees on a summer day.

College of Business Professor Murat Aydogdu Honored with International 2026 SAS Educator Award

College of Business Associate Professor Murat Aydogdu has been recognized as a 2026 North American SAS Educator Award recipient—an international distinction honoring faculty who are advancing analytics, data science, and artificial intelligence education in higher education.

University News, Business