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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Springfield Regional Chamber of Commerce President Diana Szynal stands with WNE Beta Gamma Sigma Chapter President

Diana Szynal, President of Springfield Regional Chamber of Commerce, Inducted into Beta Gamma Sigma Honor Society

Diana Szynal, Springfield Chamber President, inducted into Beta Gamma Sigma for exceptional leadership and support of business education, strengthening ties between academia and industry.

University News, Business
Winning teams of the inaugural FinTech + AI 413 Startup Pitch competition.

College of Business Announces Inaugural FinTech + AI 413 Startup Pitch Winners

College of Business announces winners of inaugural FinTech + AI 413 Startup Pitch, showcasing innovative ventures in FinTech landscape.

University News, Business
College of Business Dean Sharianne Walker addressing students, faculty, and guests at the Senior Award Ceremony.

College of Business Honors Students For Outstanding Achievements

Exceptional academic achievements are showcased as Western New England University acknowledges 13 graduates’ accomplishments at the College of Business Senior Award Ceremony.

University News, Business