College of Business

Sport Management

Shaping the Game

Sport is big business—a $435 billion-a-year industry that needs highly trained professionals with knowledge of all aspects of business operations. That is why you will earn a Bachelor of Science in Business Administration degree as you major in Sport Management. In this versatile program, you will learn the ins and outs of this exciting field and explore career paths through internships, research opportunities, and field experiences. With analytics playing an increasingly important role in sport analysis, you can earn certification in SAP as you earn your BSBA. You may also elect to pursue an accelerated combined bachelor/law degree through our 3+3 Law program or Five-year Bachelor/Master of Science in Sport Leadership and Coaching program. Graduates of the Sport Management program have gone on to work in major league and collegiate sports, sporting goods, facilities operations, marketing and media, and as recruiters, coaches, and agents. See where their careers have led them.

What truly distinguishes our program is its expert faculty who have years of experience working in many facets of the sport industry and ongoing connections to the field. While your professors are active researchers in their specialties, they have made teaching excellence their top priority. Through lectures hosted by the Center for International Sport Business, you’ll also have opportunities to learn from leading voices in the world's major sports. These experiences will help you channel your love of sports into a dynamic and rewarding career. Are you ready to go pro?

1000+ internship sponsors

96% Class of ’23 employed/attending graduate or professional school within 6 months of graduation

Why Choose Sport Management?

Western New England University is accredited by AACSB International, the world’s top accrediting body for business schools. Fewer than 5% of business schools in the world to hold this accreditation.

The Sport Management major is accredited by the Commission on Sport Management Accreditation (COSMA). It is one of only two sport management programs in the U.S. accredited by both COSMA and AACSB International. Since its establishment in 1996, Sport Management has become the largest program in the College of Business.

Watch a video about the diverse career paths our alums have taken.

What to Expect

Sport Management is a business-oriented major focused on how to properly lead an organization in the sports industry. Some entry-level and career options for a Sport Management major to consider include game day/event coordinator, facility operations manager, sports marketer, or athletic director.

What Will You Study?

To prepare you for management careers, you will take a common core of business courses. Your sport management-specific courses may include such courses as Sport Facility Planning and Management, Sport Marketing, International Sport Management, or Business Law for Sport Management, combined with field trips to sport venues. With the use of elective courses, Sport Management majors can pursue a dual major in Marketing. Courses can help you explore the worlds of sports analytics, scouting and player development, event management or golf operations, intercollegiate athletics management, or you can minor in athletic coaching. Our 3+3 Law program can prepare you to work in arbitration or negotiation while the Five-year Bachelor/Master of Science in Sport Leadership offers two cohort tracks: Athletic Administration or Athletic Coaching.

Explore More

Curriculum Department Combined Degrees

Unique Learning Opportunities

Internships and Field Work

This major has a significant focus on experiential opportunities and students often have several internships in the field. They may complete a three-credit collegiate athletics course, which provides the opportunity to plan, organize, and lead various elements of sport-related programming which may include intercollegiate athletic teams, intramurals, recreation, and health and wellness. In the six-credit Advanced Field Experience, qualified students spend a semester-long, full-time intern positions within a sport organization. Recent sites include the Miami Dolphins, Philadelphia 76ers, Kansas City Chiefs, Harvard Athletics, American Junior Golf Association, ESPN, Commonwealth Coast Conference, New England Football Club, Springfield Thunderbirds, and the Naismith Memorial Basketball Hall of Fame.

Internships

The SAP Certification Advantage

SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used in the sport industry by such organizations as SunPower for Talent Management, the San Francisco 49ers to enhance fan experience, and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification which expands career options.

SAP

Study Abroad: View Business from a Global Perspective

Today’s competitive workforce needs business professionals who think from a global perspective. Western New England University will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

Study Abroad