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Brand Identity

A Consistent Look and Feel Brand

Consistency is essential to the University's efforts to build and sustain a brand--one that is accurate and resonates with various audiences with whom we must communicate. The Division of Marketing and External Affairs has established guidelines regarding the language we use and the appropriate use of our trademarked logos and other institutional identifiers.

The University's Style Guide provides standards for all print- and web-based materials, including proper representation of the University name, various buildings and locations on campus, degrees, and titles, as well as general usage and grammar guidelines. Our Web Governance Standards document outlines the practices and procedures that pertain to our digital presence.

Similarly, the University's various Graphics Standards Guides provide standards for usage of the Western New England University Seal and University logos, including proper colors and fonts. Separate Graphic Standards Guides are available for the University as a whole, as well as the College of Pharmacy and School of Law.


Brand Guidelines Guides

Deliso Hall

Brand Guidelines University

From logos and colors to fonts, every element within the WNE branding system contributes to our visual identity, creating a unified and seamless visual experience.

University Brand Guidelines

College of Pharmacy & Health Science

Brand Guidelines Pharmacy & Health Science

A consistent university brand serves as a cornerstone, establishing a recognizable and trustworthy presence across diverse platforms.

College of Pharmacy & Health Science Guidelines

School of Law

Brand Guidelines School of Law

A consistent university brand reinforces our institution's values and messaging, fostering a strong connection with our audience and leaving a lasting impression of our identity.

School of Law Guidelines