In a stunning display of creativity and technical prowess, Western New England University (WNE) has won the prestigious gold award at the 11th Annual Education Digital Marketing Awards (EDMAwards). This accolade recognizes the University's exceptional effort in redesigning its website, standing out among over one thousand entries from educational institutions across the country.
"Receiving the gold award at the EDMAwards is more than a recognition; it's a testament to the strength, determination, and brilliance of the team behind this project," says Vice President for Marketing & External Affairs Mercedes Maskalik. "It exemplifies WNE's ability to not only meet but exceed expectations in branding, design, and user experience, solidifying its position as a leader in educational digital marketing."
The redesigned wne.edu website, launched after a meticulous eleven-month process, is a vibrant testament to WNE's commitment to elevating its brand and effectively communicating its story. The site features a modern, engaging design with intuitive navigation, a program finder for prospective students, and dynamic content showcasing the University's unique brand and stories.
The redesign was not just a technical endeavor but a collaborative journey. "The project began as remarkable joint venture involving our partner, Beacon Technologies, and the active participation of our students, faculty, and staff," remarks Direct of Digital Strategy Shaun McGrady. "It was a priority to ensure that every group on campus had a meaningful voice that directly influenced the direction of the website."
This accomplishment reflects WNE's dedication to merging technical excellence with creative marketing strategies. The redesign highlights WNE's commitment to innovation in digital marketing and user experience, with a focus on visually capturing the essence of campus life and the transformative impact of WNE's educational programs.
