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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Four men golfing

Western New England University's College of Business Hosts "How to Network on the Golf Course" Event with President Robert Johnson

Western New England University's College of Business presents "How to Network on the Golf Course" with President Robert Johnson, offering vital insights for professional success.

University News, Business
close-up of a basketball on the court

Former Professional Basketball Player Turned Owner, Sir Charles Evans, to Speak at Western New England University's College of Business Future of Work Week

Western New England University's College of Business hosts Sir Charles Evans, former professional basketball player turned owner, during Future of Work Week, offering insights into basketball, coaching, and entrepreneurship.

University News, Business
Tax Challenge Winners

Western New England College of Business Triumphs in Stock Market Challenge

Western New England University’s College of Business students have emerged as the 1st Place winners of the 2023 Junior Achievement of Western Massachusetts Stock Market Challenge – College/Corporate Competition.

University News, Business