Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising.

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants.

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College of Business News

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Faculty and students stand in front of the Business Analytics Center around the Fintech+AI signage.

Summer Innovation Fellowship Teams Explore the Future of FinTech

From AI-powered investment intelligence to creating new pathways for credit access, student entrepreneurs in Western New England University's Summer Innovation Fellowship are tackling some of the financial industry's most pressing challenges.

University News, Business
Two round headshots of Jennifer Arling on left and Tricia Arling on right.

Two Perspectives, One Goal: Mother-Daughter Team Shares Career Playbook

Business students gain career insights from alumna Jennifer Arling '22 and talent acquisition leader Tricia Arling for a professional development session designed to help students better navigate internships, job searches, and early career decisions.

University News, Business
Dave DiSabito standing at the top of a spiral staircase

College of Business Faculty Member Joins National Initiative on Generative AI in Higher-Education Assessment

David M. DiSabito Jr., MBA, Professional Educator of Business Analytics and Information Management and AI Liaison for the College of Business, has been selected as a Member of the Generative AI in Assessment Community of Practice, a national initiative convened through the 2026 Assessment Institute in Indianapolis.

University News, Business