Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Students stand around table top poster presentation of their project called Club Caddy.

WNE Celebrates Innovation at 10th Annual Product Innovations Showcase

WNE hosted its 10th Annual Product Innovations Showcase at Rivers Memorial Hall. The event highlighted the ingenuity of students from the University's Product Development and Innovation (PDI) course.

University News, Business, Engineering
College of Business Business Analytics faculty and staff present to Big E administration

College of Business Showcases Big E Attendance Insights Through Student-Led Research

Faculty and students from the College of Business presented an impactful analysis of Big E attendance trends to BigE Administration as part of a semester-long project conducted by Business Analytics students in collaboration with the College’s newly launched Business Data Center.

University News, Business, Faculty
Headshot of Professor of Finance Ethan Jiang

Wallethub Turns to WNE Finance Professor Ethan Jiang for Expert Tips on Using Credit Cards to Improve Credit Scores

Finance Professor Yixiao “Ethan” Jiang shared valuable insights for individuals looking to boost their credit scores using credit cards tailored for bad credit.

University News, Business, Faculty