Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Dennis Donovan stands in the middle of a group of professionally dressed WNE students.

Business Leader Dennis Donovan Shares Insights with WNE College of Business Students 

In an inspiring session designed to connect academic learning with real-world expertise, Dennis Donovan, L’79, President and CEO of Beacon Advisors International, LLC, visited Western New England University's College of Business to engage with student leaders and faculty.

University News, Alumni, Business, Law
Portrait of Georgianna Melendez outside wearing a purple dress with red flowers

Professor Georgianna Melendez named to Amplify LatinX 100 2024

Professor Georgianna Melendez named to ALX100 2024.

University News, Business
FinTech summer innovation fellowship participants stand with MassMutual and College of Business leadership

FinTech + AI 413 Startup Launch Series Receives MassMutual Support

With a donation of $75,000 over three years, MassMutual is WNE’s first sponsor of the FinTech + AI 413 Startup Launch Series, comprised of a series of events designed to connect college students and local entrepreneurs who have innovative startup ideas with the training and resources needed to bring those ideas to life.

University News, Business, Faculty Grants